The Carnivore Bar

How The Carnivore Bar tripled its output and eliminated costly downtime with PLAN IT Packaging and FORT Capital

The Challenge: Premium Product, Primitive Packaging

The Carnivore Bar, a company that makes shelf-stable, all-meat nutrition bars for outdoor adventurers and zero-carb purists, faced a packaging dilemma. The product needed airtight, high-integrity sealing—but the company’s initial equipment ultimately fell short of Carnivore’s high standards. After investing in a low-cost, imported flow wrapper, the team found themselves constantly troubleshooting breakdowns, wasting product, and manually sealing every bar by hand. “It was fine for launching, but it capped us. We couldn’t grow with it,” shared Carnivore founder Phillip Meese.

The Turning Point: Choosing Quality Over Quick Fixes

After two years of production delays, equipment band-aids, and escalating waste, Phillip knew it was time to scale—properly. “We needed a real machine. A professional-grade solution that would work every single day,” he said.
But premium packaging machinery comes with a premium price tag, and Carnivore wasn’t ready for the cash flow hit. That’s when Phillip met the PLAN IT Packaging team—and through them, discovered FORT.

The Solution: Precision Meets Possibility

PLAN IT Packaging recommended a top-tier horizontal flow wrapper built for consistent performance and rugged durability. And FORT Capital stepped in to make it all attainable.
Rather than applying for traditional financing and enduring a drawn-out process with unclear outcomes, FORT pre-approved Carnivore Bar quickly, structured flexible payments, and got the deal done without red tape.
“FORT felt more like a partner than a lender,” said Phillip. “They understood our cash flow, our business stage, and they made it incredibly easy to say yes.”

The Results: 3X Output, Zero Downtime

With professional-grade packaging in place and financing that fit the business, The Carnivore Bar flipped the script. Production scaled, and wasted product vanished. Freed from the constant distractions of faulty machinery, Phillip’s team finally had the focus to drive real growth. 

“Our old setup capped our growth. PLAN IT and FORT uncapped it,” Phillip said. “Now we can say yes to big orders, knowing we can deliver.”

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About Carnivore Bar
Carnivore Bar is on a mission to provide clean, shelf-stable nutrition for people who need it most—soldiers, adventurers, and everyday carnivores seeking real food without compromise. Designed for extreme durability and nutrient density, each bar is made with only meat, fat, and salt—no preservatives, no fillers. In a world where emergency rations often mean processed junk, Carnivore Bar exists to offer a better option: food that’s portable, unprocessed, and built to sustain. Learn more at carnivorebar.com.